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I’m going to keep it real, I always feel a step behind.
Above is the truest sentence I can write about being a New Jersey business owner, and a mom at the same time; and I don’t say it looking for sympathy — I say it because I know I’m not the only one carrying it.
There’s a very specific feeling that comes with excelling in your business. It should feel like pure celebration — and for a moment, it does.
I will be on a roll–booking sessions, answering clients, editing like a rockstar, and I feel proud of myself. Then in the back of my mind I think: was that time I could’ve spent with my son?
I wish I could tell you that voice fades with experience. It doesn’t, really. I’ve just gotten more honest about hearing it instead of pretending it isn’t there.
Here’s what nobody tells you about being a mom and a New Jersey business owner at the same time: your mind never fully clocks out of either role. Not even when your body is fully present in one.
I’ll sit on the floor with my son, building something out of blocks or reading the same book for the fourth time that day. And a running checklist quietly plays in the background of my mind. Sessions I want to promote before the season shifts. Galleries I still need to edit. The client email I’ve been meaning to answer. I’m with him — completely — but part of my brain keeps holding the business, because someone has to.
It works the other way too, just as loudly. When I’m deep in edits, building out a new offering, or driving to a session, part of me still tracks his schedule. Did he eat enough today? Is he warm enough? Will I miss something small I’ll wish I hadn’t? It’s a strange kind of split attention that never fully rests. I think that’s part of what makes this so exhausting in a way that’s hard to explain to someone who hasn’t lived it.

Nobody really prepares you for how it feels to be pulled in two directions that both come from love, not obligation. This isn’t a case of choosing between something you care about and something you’re indifferent to. Moment to moment, you’re choosing between your son and the business you built with your own hands. Both of them feel like you. Both feel like home.
That’s exactly why it’s so hard to feel 100% in either role. I used to feel almost guilty saying that out loud. I’m not failing at motherhood to succeed at business, and I’m not failing at business because I choose to be a present mom. I’m carrying two identities that each deserve everything I have, and there simply isn’t enough of me to give both of them 100% on the same day, every day. I’ve had to make peace with that. Some days lean one way, and some days lean the other. Neither one makes me any less devoted.
If you’re newer to this — whether you’re a new photographer or just starting to build something of your own — this is the piece of advice I give more than almost anything else: find your village.
In our personal lives, we talk about needing a village all the time. People to call when you’re overwhelmed, people who show up with dinner when you’re drowning, people who just If you’re newer to this — whether you’re a new photographer or just starting to build something of your own — this is the piece of advice I give more than almost anything else: find your village.
We talk about needing a village in our personal lives all the time. But, somewhere along the way, we forget that building a business takes the exact same kind of support system.
Being a mom and a New Jersey business owner can feel incredibly isolating without other women who understand both halves of that sentence. Your friends who aren’t business owners might understand the mom guilt, but not why you cried over a client cancellation. Your friends who don’t have kids might understand the late nights editing, but not why you had to stop mid-session because your son needed you. You need a handful of women who live in both worlds at once and don’t need any of it explained to them. I know, because I needed exactly that myself.
That’s why I always tell new photographers to actively seek out community instead of waiting for it to happen. Find someone to location scout with. Find a small group text of women in this industry you can vent to at 9 p.m., staring at a screen full of edits and doubting yourself. A village of women who understand exactly what you’re carrying — the business side and the mom side — makes this entire journey feel lighter. It reminds you that the guilt, the split attention, the never-quite-enough feeling isn’t a personal failure. It’s just what this looks like, for almost all of us.

If there’s one thing I want another mom and business owner to walk away with, it’s this: you don’t have to pick a side to feel like you’re doing it right.
Being a business owner doesn’t make you a distracted mom. Being fully present with your son doesn’t make you a less committed entrepreneur. You can feel proud of a big business win and proud of the mom you’re being on the very same day. One doesn’t cancel out the other. You’re allowed to feel behind in both some weeks, and whole in both other weeks. None of it means you’re failing.
I don’t have this fully figured out, and I don’t think I ever fully will. Some weeks I show up well in both places. Other weeks I feel behind in everything, all at once. But I’ve stopped treating that as proof I’m doing something wrong. I think it just means I’m doing something genuinely hard — building a business and raising a son at the same time. I keep trying because I love both parts of my life enough to, even on the days it feels like too much.

If you’re a mom and a New Jersey business owner feeling this same pull, I hope this reminded you that you’re not carrying it alone — and that finding even one other woman who understands both sides of your life can change everything. You’re allowed to claim both, fully, without apologizing for either.
If you’re mom and business owner and want to connect, my DM’s are always open!
I share what I’m learning about pricing, booking, workflow, and photography, including the messy, honest parts. Join my email list for exclusive business and photography tips you won’t find anywhere else.